Tie Your App into Trends and News

Written by bluelook. Posted in Marketing

trend-newsTrends are always occurring around the world; look no further than the Internet or cable news stations for ideas. Here are some trend ideas to help you get your thought process moving:

Going green

Look for opportunities in this space on how someone can use an iPhone/iPad app to make a difference in the world. How about an app that helps you drive more economically or an app designed to help you reduce your cost of heating or cooling. An example of such an app is shown in Figure 2.4 and capitalizes on the very popular “green” trend. Other green areas that you could consider include how to save water, make your own cleaning supplies, composting, recycling, walking and biking instead of driving, and so on.

Eating healthy

A lot of money is spent each year by consumers who want to eat better, feel better, and live longer. This is a long-term trend that has lots of growth opportunity. Apps to consider for this area might be meal planners, nutritional value of fruits, vegetables, and so on. Contact publishers of health books and ask if they would like to partner with you to write a healthy iPhone/iPad app to be included with every book sale for free. You could also contact health food product companies with the same idea. An example of these types of eating healthy apps is shown in Figure 2.5.


Fashion trends are always popular, and you can look to design all kinds of apps around this trend. An app idea could be one that helps someone dress with matching clothes—dare I say that men need this type of app more than women; children and teens as well. Apps that allow someone to get the latest updates in fashion trends could be successful: Are hats or boots in this year or out, for example?


Home Décor and Design

This is a huge trend because people want to make their homes comfortable through quick activities and full renovations. There are tons of ideas to develop apps that help someone get organized, landscape an old rundown backyard, create a new look with paint and other inexpensive supplies, and so on. An example of home décor design app is shown in Figure 2.6.



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