The Internet has drastically changed the way that companies design their marketing strategies. Whereas marketing may have once been limited to a specific geographical area, the Internet has meant that marketing strategies and targeted demographics can be greatly widened since the web knows no true geographic boundaries. At the same time, the easy access of the web also means that your competition has changed as well. Before you might have had one or two major competitors in town; now you’re competing against everyone who has a website.
Still, that’s not all bad news. Particularly if the competition doesn’t fully understand how the rules of Internet marketing are different from the rules of traditional marketing. With this ebook, you’ll learn the basics of Internet marketing and how you can use that information to stand out from the competition. But first, let’s start with a basic review of what we mean by marketing and its related activities.