Your goals for this book on customer care are to understand why customer service is more important than ever and how it could transform your business if you are really serious about delivering excellent customer care
In this book we will look at what it is, why it is important and how to go about putting a programme into place.
Why customer care is important
Think of companies and organisations that give great customer service. We all have our favourites and some may disagree about one of your choices because they have had a bad experience.
We have a small delicatessen in my home town of York with 3 employees. The service is second to none. If you see something you haven’t tried before they will give you a taste. If they don’t have what you want they will get some and they are unfailingly friendly and helpful.