Trends are always occurring around the world; look no further than the Internet or cable news stations for ideas. Here are some trend ideas to help you get your thought process moving:
Look for opportunities in this space on how someone can use an iPhone/iPad app to make a difference in the world. How about an app that helps you drive more economically or an app designed to help you reduce your cost of heating or cooling. An example of such an app is shown in Figure 2.4 and capitalizes on the very popular “green” trend. Other green areas that you could consider include how to save water, make your own cleaning supplies, composting, recycling, walking and biking instead of driving, and so on.