Email Marketing

Written by bluelook. Posted in Marketing

Introduction to Email Marketing

Email MarketingFor hundreds of years, businesses have found ways of being able to advertise their company and products through many types of media. Advertising is a term used to describe the ways that an institution attempts to persuade people to buy a good or service that it offers. The institution can be anything from a non-profit organization that needs to raise funds to a business that sells grocery items. These institutions, whatever their ultimate goal is, use advertising as way to get themselves recognized and as a way to get people involved. These people they are advertising to are potential customers.

So how do businesses advertise? The short answer is that they do marketing campaigns, but there is so much more to it than that. There are many different marketing campaigns a business can perform, and how a business chooses the type of campaign it carries out is highly dependent on the era and media available in that period of history. If you flip through a magazine, you’re likely met with a load of advertisements covering parts of a page, or even an entire page. The same is true for the daily newspaper you might pick up on your way to work each morning.

Sales Presentation Techniques

Written by bluelook. Posted in Marketing

 What Makes a Presentation?

Sales Presentation TechniquesYou might think of a sales presentation as those formal, visual presentations that you give in front of a room full of members of the staff of the company you are hoping to land as a new customer. Just you and a PowerPoint and a laser pointer, facing the room and hoping to land the sale. While it’s true that these are sales presentations, in the simplest terms, a sales presentation occurs anytime that you interact with a potential or existing customer. You are continually representing yourself, your product, and your organization when you call, write to, or speak to your customers. Learning to do so well will help you make effective, successful sales presentations.

 Understanding the Sales Process

The first area we’ll look at in this ebook is the general sales process and how sales presentations fit into that process. You’ll see that significant effort is required before the sales presentation in order to help your presentation be successful, no matter what format it is made in. You’ll need to research your target organizations and prospects, identify what their challenges are, then determine how your products or services can answer those challenges or deal with those problems. You must have all of this information before you can reach the sales presentation step.

Negotiating Sales

Written by bluelook. Posted in Marketing

Overview of the Ebook

Negotiating Sales1When you think about negotiating in sales, what comes to mind? Is it a formal, well-attended event with the heads of organizations on each side of a table, or is it an informal conversation between you and a customer? Does it happen only at the end of the sale, or is it an ongoing conversation through the entire process? No matter how you have imagined negotiating or how you have experienced it, at its root, negotiating is the means through which you demonstrate that you are committed to maximizing value for both your organization and the customer’s organization.

When we talk about value, we are talking about return on investment – in whatever form it takes

In sales, when we talk about value, we are talking about return on investment. This is what helps you to lead a customer to an agreement – reminding them of the savings that they will receive in return whether in increased revenue, decreased expenses, or increased productivity.

To be able to negotiate well, you need to understand how negotiating is related to the basic sales process. Then we’ll discuss what to do to prepare for negotiating, some guidelines for the negotiations process, how to overcome objections, how to reach an agreement, and what to do once the negotiations are over.

Closing the sale

Written by bluelook. Posted in Marketing

General principles of closing

Closing-the-saleThere have been a lot of books written about closing the sale. Like a lot of self-help books they promise great results with minimum effort. Like self-help books on losing weight, getting fit, being more successful with the opposite sex, being socially more successful, they seem to offer simple solutions to those things in life that concern us.

Who wouldn’t want to be slim, fit, attractive, successful, confident and at the same time close more sales?

The problem is, if you want these things, unless you are very lucky, it takes a lot of effort and application. It requires self discipline and a planned approach if we are going to achieve the desired outcome.

I have trained many thousands of salespeople since I started my Sales Training business in 1989. In that time have met quite a few natural salespeople who seem to have inherited a god-given gift that enables them to close sales with ease and never seem to struggle with their targets.

Customer care

Written by bluelook. Posted in Marketing

customer-care-logo2Your goals for this book on customer care are to understand why customer service is more important than ever and how it could transform your business if you are really serious about delivering excellent customer care

In this book we will look at what it is, why it is important and how to go about putting a programme into place.

  Why customer care is important

Think of companies and organisations that give great customer service. We all have our favourites and some may disagree about one of your choices because they have had a bad experience.

We have a small delicatessen in my home town of York with 3 employees. The service is second to none. If you see something you haven’t tried before they will give you a taste. If they don’t have what you want they will get some and they are unfailingly friendly and helpful.

50 Ways to lead your sales team

Written by bluelook. Posted in Marketing

marketingWe have all worked for different managers in the past, some good, some bad, but now it’s your turn.YOU are the Leader.

What will you do differently?

This is the question I asked myself with when I first became Manager of a Sales team. I knew what didn’t want to do.

I didn’t want to focus purely on the task, I didn’t want to mislead people,

I didn’t want to treat people as an extension of the task,

I didn’t want to view others as the obstacles to achieving my goals, I didn’t want to be controlling,

I didn’t want to hold people back and most of all I didn’t want to miss targets!

There were too many managers I had worked for in my sales career that had taken these approaches. Motivation and respect were in short supply, with their management careers tending to be short lived. There had to be a better way to manage people to achieve results and maintain an enthusiastic and motivated sales force.

Market and Marketing

Written by bluelook. Posted in Marketing

Meaning of market

marketingThe common usage of market means a place where goods are bought or sold. A market need not necessarily mean a place of exchange. The word market is commonly used and may even mean or aim in any of the following:

• Market may mean a place where buying and selling take place;

• Buyers and sellers come together for transaction;

• An organization through which exchange of goods takes place;

• The act of buying and selling of goods (to satisfy human wants);

• An area of operation of commercial demand for commodities.